Selling in Dallas

Selling Over the Holidays in Dallas: The Month With the Fewest New Listings

In every full year from 2017 through 2025, December brought Dallas–Fort Worth fewer new listings than any other month. Last December it was 5,990, against 9,154 in September (Realtor.com via FRED). What that means for a holiday listing, and what not to start before one.

Kitchen at Revere Pl. in Lakewood, Dallas: white cabinetry, stained oak island, stone counters, brass hardware, and a light blue pantry behind an arched opening
Revere Pl., Lakewood: a renovate-to-stay kitchen, twelve weeks and $350,000. Beautiful work, and more than a December listing needs.

The holidays are the quietest stretch of the Dallas listing year. That can sound like a reason to wait for spring. For a home that is ready, the listing counts make a better case for going now.

What last year's holidays looked like

Realtor.com's listing data for the Dallas–Fort Worth–Arlington metro, published by the Federal Reserve Bank of St. Louis (FRED), for last fall and winter:

September 2025October 2025November 2025December 2025January 2026
New listings that month9,1548,8668,0925,9907,184
Active listings30,07029,45028,50125,20922,778

New listings fell by about a quarter from November to December, and December 2025 had about 35% fewer than September. That is not a one-year quirk. In every full year of the series, 2017 through 2025, December brought fewer new listings than any other month (Realtor.com via FRED).

The latest month available is September 2026: 8,938 new listings and 29,364 active, against 9,154 and 30,070 in September 2025, down 2.4% and 2.3% (Realtor.com via FRED, as of September 2026). So far, this fall looks a lot like last year's, with slightly fewer homes for sale. If it follows the last nine years, December will again be the low month for new listings.

What the numbers do not tell you

Listing counts measure homes, not buyers. Nothing above proves that December buyers are more serious than April's, and we would rather say that plainly than dress up a hunch as data. What the counts do show is competition: a home that comes on the market in December joins the smallest crop of new listings of the year. Treat every December showing as one that counts.

How a finished home shows in December

The holidays put a house in its best light: lamps on, the dining table set, a wreath on the door. That light is kind to finished surfaces, like painted cabinets, a clean stone counter, brass hardware, and one floor running through the main rooms. It is just as honest about scuffed trim, tired grout, and a fixture from another decade.

Decorate the way you would for guests, not for a magazine. One tree, not three. Counters clear. And take the listing photos before the decorations go up, so the photos still look current if the home is on the market in January.

What to leave alone before a December list

The calendar is tight. Thanksgiving is Thursday, November 26, and Christmas falls on a Friday. Most refreshes finish in three to six weeks, so a crew on site the second week of November finishes around November 30 at three weeks and runs to December 21 at six. For a December listing, the scope has to sit at the short end.

Do not start a remodel. The kitchen at the top of this post is Revere Pl. in Lakewood, a renovate-to-stay project finished in twelve weeks for $350,000. It is the right project for owners who are staying. Twelve weeks from the start of November is late January. Remodels run eight to twelve weeks, so even a short one started the second week of November runs into January.

Do not move walls or plumbing. On Haven Pl. in Allen, two bathrooms were refreshed in the existing layout, and the whole pre-sale renovation took three weeks.

Do not replace cabinets that can stay. On Biscayne in Frisco, the cherry cabinets stayed. New quartz counters, a subway-tile backsplash, and stainless appliances went in around them.

What we would do in a home right now

If we walked your home the first week of November with a December listing in mind, the list would be short. Fresh neutral paint where the walls show wear or an old color. Flooring replaced only where it is worn or changes from room to room. Kitchen cabinets painted rather than replaced, new counters and backsplash only if the old ones would stop a buyer, and current lighting. Bathrooms refreshed in the layout they already have. Then a deep clean, and photos before the tree goes up. That is close to the Haven Pl. scope, and Haven took three weeks.

The next step

For a December listing, the walkthrough needs to happen in the first half of November. Book a fifteen-minute listing review or call (469) 500-3602. Within 48 hours of the walkthrough you have a written estimate, and the walkthrough and the estimate are free. If your home needs more than three weeks, we will say so and help you plan for spring instead.

Keep reading

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The Fall Listing Window in Dallas Is Still Open

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